Bollox Ltd is a sports nutrition start-up exclusively distributing its products on e-commerce platforms. Our signature product, Bollox Energy Gel, is a home delivered no-frills-energy gel with 100 Calories selling at a price far lower than most established brands. Bollox represents a brand that cuts through all the commercial rubbish or gimmicks associated with sports nutrition and focuses solely on the core needs of endurance athletes. Our tag line touts, “No BS. Just Bollox.”