hoej.dk a/s covers three business areas: adwonce.com and adwonce.dk, afdøde.dk and mindet.dk - adwonce.com and adwonce.dk. A prompt and sturdy internet based advertisement generator, which allows the user to independently construct and create visual ads for newspapers and online advertisement. - afdøde.dk. A web portal for the generation of death announcements and obituaries in newspapers and online at afdøde.dk - mindet.dk. A social memorial site, where family, friends and relatives can share their memories of their loved one. About hoej.dk hoej.dk is a joint-stock company owned by a group of investors, led by a board of directors, and developing through its competent staff members and network. hoej.dk was founded in 2005 and throughout its lifetime the company philosophy has been to be creative and innovative in the development of new products and service. The company is founded on a solid core of staff members and a large network, with which hoej.dk cooperates, gets new inspiration and draws on competences for current tasks and assignments. Thus, hoej.dk has developed into an agile company that meets the new requirements and challenges with flexibility and competency. hoej.dk has been elected a Gazelle Company by Børsen in 2012, 2013, 2014 and 2015 Knowledge Based Products All hoej.dk products are developed in relation to the latest knowledge and technology. A close cooperation with researchers, experts and educational institutions provides knowledge used in the development of products, technological solutions and services provided by hoej.dk. All products are based on the latest knowledge about death, grief, bereaved relatives, online death announcements and obituaries, social communication, social media, technoethics, digital death and thanatology.