Apsara Projects LLC is a boutique social impact consultancy that delivers vision, strategy, and impact. We use a unique three-prong approach combining communications strategy, change management, and building an Equity Mindset to guide our clients in achieving their social impact goals. WHO WE WORK WITH • Advocacy Groups • Philanthropic Ventures • Founders/Entrepreneurs • Startups Our clients are excited to take risks, create change they can stand behind, and lean into strong organizational culture. We help them make the change in the world they’re seeking to make. WHAT WE DO We help social impact leaders and organizations strengthen their vision and values as they embrace and navigate change. OUR SERVICES **Communications Strategy** • Design Brand Strategy/Messaging Frameworks for Social Justice Values • Naming + Branding for Organizations/Initiatives • Crisis Communications + Optics **Change Management** • Launching New Initiatives + Shifts in Mission • Restructuring Organizations/Departments • Strategic Planning + Evaluation **Building an Equity Mindset** • Building Equity Mindset as an Organizational Muscle (Beyond DEI) • Building Equity Mindset in Communications (Beyond DEI) • Crisis Management + Leadership Development OUR IMPACT • Changing public opinion, cultural mindsets, and support for policy change on racial justice and gender equity issues • Designing new values-focused brand frameworks and training thousands of racial justice and gender equity leaders on how to talk about race, gender, and social justice • Creating new criminal justice policy solutions, like record relief, and designing successful advocacy campaigns so there are now laws throughout the U.S. • Advising philanthropy on building programs, strategic direction, and metrics for new donor initiatives • Guiding philanthropy on building shared skills and capacity for global programs and partners