Clients turn to A Red Penguin for Stand-Out Marketing Communications That Delivers ROI As a client of A Red Penguin, you start down the path to dominating your market niche by identifying what your most loyal and profitable customers see in you—your “Red Penguin Identity”—learning to show it clearly, and then integrating it into every element of your corporate communications over time. Standing Out from the Crowd Can be Risky, Until You Answer Four Simple Questions... ...and act on the answers. Consider: Many small businesses try to decide how to approach marketing by asking, "What would most people do?" ARP takes a very different approach, employing strategies and tactics used by the top five agencies in most cities—and by the top five market leaders in each business type. We know that what they do, and why, is very different than what’s done by the next 100 businesses of their type. You get the benefit of our 25 years of experience with such market leaders—and of the two years that we devoted to distilling the big-agency approach to its essentials. We guide you in answering the four questions that really matter: 1. Who do you help? 2. How do you help them? 3. How are you telling them you can help them? 4. What should they do once they know? We discuss what you know about your greatest advocates and why you stand apart in their eyes. And we use that input to devise lean, effective marketing communications that attracts more of those most productive relationships.