A fashion, beauty & lifestyle blog and vlog that's dedicated to the real girl. With everything to inspire about and everything to achieve, What When Wear's main aim has always been to empower real girls and women about the various factors from the mentioned genres, and to make information easily available. It isn't just about the gloss and shimmer here, it's a serious business of creating connectivity between brands and the audience. Based on the overwhelming response to the kind of content we create, What When Wear also launched its' Agency vertical which takes on clients' profiles to consult, execute, strategise and plan their digital communications. Yahoo!, POPxo, Shoppers Stop, Wills Lifestyle, Bestseller, AskMe are some of our clients.