Natural Alternative® has offered natural and organic-based DIY lawn and garden products to homeowners and commercial accounts for over twenty-five years. As environmental concerns continued to grow, we introduced a line of non-toxic, biodegradable ice melt products as a kinder alternative to our waterways, landscapes and pets. The organic trend grew into a sustainable lifestyle through the 90’s and into the new millennium, and so did the demand for our products. In 2011, Natural Alternative® began distributing its product line through independent lawn and garden centers in the Mid-Atlantic and New England states. Our mission is to reduce the use of chemicals in peoples’ daily lives. Our mandate is to offer safer, effective and affordable product alternatives. We believe people want healthy and environmentally friendly alternatives to use around their families and pets. Those products need to be easy to use, show results and make financial sense. We believe we have the Natural Alternative®.