In over 15 years, KELLER Group GmbH has become the leading one-stop shop for high-quality sports and lifestyle products and services with the largest premium community in Europe. By aligning all KELLER assets with the Keller sMiles sports app, KELLER is defining a completely new type of customer loyalty that rewards sporting activity rather than purchases. The combination of all these services creates a unique offering for the KELLER community that is unlike any other e-commerce retailer.