Ayalon Insurance Company Ltd. is one of the six largest insurance and finance groups in Israel in terms of volume of sales. The majority of the Company's shares (67.26%) are held by WeSure Global Tech Ltd., and the rest are held by the public. Ayalon currently employs approximately 1,100 workers and operates through four regional districts: Tel Aviv, Center, Haifa and Jerusalem. The Company's main distribution channel is the insurance agents, and the four districts operate an array of approximately 2,600 agents and agencies all over the country. Ayalon's core values – Ayalon has adopted four main core values: humaneness, service, fairness and innovation. These values guide Ayalon in its activities and business conduct, for the benefit of its policyholders, agents and suppliers. Service – This field is a key strategic goal of the Company, and accordingly, Ayalon Insurance Company reflects in its vision, in its chosen slogan – "People Serving People" – and in its values, the human aspect of insurance, with a special emphasis on a high level of service to the policyholders and the agents. Contribution to the community – Social responsibility is one of Ayalon's most prominent values. The Company invests heavily in increasing the presence of its employees in the community and holds a wide variety of voluntary activities throughout the year. The Maala ESG Index – Ayalon was ranked platinum in the index for 2022, a climb in the ranking from 2021 when it was ranked gold. Digital and innovation – Ayalon is a leader in product innovation in all fields of activity and offers diverse and innovative insurance solutions in general insurance, long-term savings and health insurance. Below is a partial list of products in the Company's various areas of operation: General insurance, Apartment insurance, Car insurance, Cyber insurance for businesses, Professional liability, Long-term savings, Health insurance.