Economix Consulting Group (ECG) is a Chennai based niche consulting and analytics firm focussing on Consumer Behaviour and Strategic Insights. It was founded in 2016 by Latha Ramanathan, a Chartered Accountant with over 30 years of post-qualification experience, 20 of those in top-flight consulting with the Big 4, 14 @ a Partner level. Since its inception, ECG has specialized and focused on enabling B2C organizations to "listen to the voice of their customers" in a cost-effective and swift manner.