Dodo Socks started off as a side project of two IT employees frustrated with the lacking selection of socks in the local stores. The founders decided to quietly launch an online store featuring their initial sock designs, all while being employed at a tech company. The first batch sold out in a week and things started to take off immediately. The startup quickly turned into a much-loved brand lead by a team with a shared passion for creating accessories that tell stories and start conversations. Founded in the fall of 2015 the company now employs around 20 people and sells worldwide.