Now a wholly owned subsidiary of BD, Accuri Cytometers, Inc. was founded to address a compelling need: life scientists love the rapid cell-by-cell analysis capability of flow cytometers, but too few have a flow cytometer in their lab. The barriers for most researchers include cost of the instrument, complexity of the software, effort required for maintenance, and the large amount of bench space required for the instrument. With a tight focus on creating an affordable, robust, easy-to-use flow cytometer, our engineering team went back to basic principles and designed an innovative instrument from the ground up to meet our customer-driven specifications.