Match IQ GmbH, a company of the SPORT1 MEDIEN Group, is an official and long-term consulting partner to several international football clubs in the fields of internationalization and match-day execution as well as the development, acquisition and realization of friendly games, tournaments, training camps and international tours. Founded in 2013, the agency, with offices in Hamburg, Ismaning and New York, represents the clubs’ interests in the market, with the aim of optimizing their sporting pre-season preparation and at the same time creating new platforms for activating untapped potential for sponsors and fans. With access to an international network, Match IQ, together with the clubs and sponsors, creates new approaches to generating added economic value. The company also develops innovative sports-marketing concepts for club brands, associations, rights holders and sponsors.