DoUC's objective is to use thoughtful, research-driven design to inspire engagement and dialogue. We practice the tradition of pragmatism, strategically applying design in the physical world to affect the social good. We are directed by curiosity, information and the human experience. In 2010, DoUC started as a result of a shared need to ask questions about our everyday existence. This curiosity continues to grow and has manifested over the years through projects that traverse urban design, public art, education, cartography and social engagement. Sometimes strange, beautiful or controversial, DoUC starts each project with a dedication to creating substantive experiences and content that people can engage with, reflect on and react to.