DESIGN DONE RIGHT We are Veeel – an Amsterdam based company specialized in user-focused product design. We are passionate about creating products people love to use. Why? We believe that a product will be more successful when people love using it. This means that we go much further than just a great design: we co-create and validate with our clients' future users from start to finish. A good product starts with a vision. On how the product can add value, enrich lives or simply make things easier or more comfortable. We help clients translate their vision into a product people love to use. We believe that a transformation towards a user-focused offering will give companies a leading edge in the market. The first step is to immerse ourselves in the user’s world to understand what drives them. We integrate the identified user needs with the latest technology and business opportunities. This user-centered focus is what drives us and is essential for doing design right.