Established in 2001, Blue-Pencil is a company focused on addressing channel development requirements in the international IT industry through the implementation of creative, revenue-producing channel models. Blue-Pencil’s core focus is to ensure that the channel being worked with is not only productive, but also measurable. This is achieved by concentrating on practical strategy and value alignment. The aim is to help our clients to drive business through innovation and differentiation, using our in-depth knowledge of business strategy to align with partners that have the ability to drive the client’s business into specific, targeted markets. Our staff have more than 20 years experience in the industry and are able to leverage their in-depth knowledge of the market to help you to find the right person, to help you deliver the right message, and to do it at the right time.As with all businesses, as you learn you grow, and it is for this reason that Blue Pencil not only works with the channel, but also provides marketing services that offerclients a genuine strategic focus. Now, with the launch of Blue Fusion, we can also provide the services to enable the implementation of whatever strategic focus is decided upon. Our typical customer is the type of independent software vendor (ISV) or product company that has a really great or unique product or service that it wants to take to market, but which really has no idea how to go about doing this, particularly in terms of pricing, differentiation and general market competitiveness.