IDEA is a household name established in 2007 with the intention of providing business and promotional gifts. The team at IDEA consisted and continues to be an amalgamation of experts in the industry that have the ability to cater to your needs and gifting requirements. Our products are designed to suit all sectors and fields in business and service industries in the country and what’s more, we are even open to customer-specific customization's and personalized elements that will enhance the value of your product and brand. IDEA is division of Target Design Solutions (Pvt) Ltd. a fully owned subsidiary by ABC Trade & Investments (Pvt) Ltd. IDEA also provides BTL advertising solutions in designing and manufacture of point of Sales Spaces, Exhibitions Stalls, Event Management Services, Market Activation's, Road Shows, Indoor, Outdoor Branding and Vehicle Branding etc… Vision To be the outstanding provider and one-stop-shop for business gifting and BTL activities across corporates and all industries in Sri Lanka. Objectives / Values Creativity Creativity is at the heart of what we do. It’s what we are most passionate about. It’s important that creativity is one of the first things we address when a client walks in through the door and becomes a part of our team. Reliability We are guided by our commitment to our clients. Our innovations in the area of business gifts and BTL activities have been made possible through constant communication and timely delivery. Commitment Our team at IDEA is driven by their passion and dedication for creating beautiful keepsakes for you and your clients. Products IDEA has a product portfolio encompassing an entire gamut of gifting and BTL solutions. Either choose from an existing design or let’s collaborate to create something truly one of a kind.