Back2Roots is formed with the urge to provide traditional and fashionable outfits to the fashion enthusiasts who are always following the latest trends in the fashion industry. It is also a means to serve the people who come to a foreign land in the hope of changing their lives; leaving behind the festivities. Having gone through this first-hand, I realize the challenges we face to get traditional clothing, and have taken it upon myself to bring exclusive clothing to the community. Keeping this in mind, all of the merchandise that you see on the website is personally picked from a huge collection and is sourced directly from manufacturers in order to keep the costs low. Each day, new stock will be added to our inventory, so that you have the chance to add the latest to your closet. Lastly, and most importantly B2R aims to bring a positive change in someone's life, and pledges to donate 10% of overall proceeds to charitable organizations like FeedingIndia, Doctors without Borders etc. So please join the mission and help spread the word.