PT. Radio Suara Singgalang Mahimbau as well known as Radio Sushi 99.1 FM Padang is the best radio in West Sumatera (based on Department Communication of West Sumatra survey). The radio managed by Harian Umum Singgalang & Group Teman Sejati Jakarta management. The frequency of Sushi FM already reach 80% of West Sumatera area coverage. This radio positioning its'self as the radio of Padang (Radio Orang Padang). With wide demographic of listeners from male to female from various group of age and background (with 17 to 39 years old dominance). The radio airing 20 hours a day from monday to friday, and airing 24 hours/day in weekend. With the format program consist of 50% Pop Indonesia, 25% Pop Western, 15% information, 5% religious information, and 5% local culture.