The company’s story begins in 1966 when it was founded in Athens, Greece as the first manufacturing site, whose purpose was to produce a complete range of vegetal sponges, based on loofah plant cultivated in Egypt (the company is still leader in this category of sponges in the Greek market). Over the whole 54-year course of our upward development, we have never lost sight of the fact that we must remain a dynamic and continually evolving company to meet our customers’ needs. We draw our strength from our guiding vision: to provide our customers with first-rate products designed to enhance every family’s daily quality of life. Guided by this principal we develop and promote high quality body and hair care products based on olive oil, herbs, extracts and natural ingredients that meet nowadays needs for extensive care and revival.