UM Beograd is a creative media agency, committed to blurring the lines between media and creativity, data and content, and science and art. UM Beograd is part of I&F McCann Grupa, one of the leading communications systems, but also the UM global network member as part of IPG Mediabrands. UM Beograd holds affiliation for the markets of Serbia, Montenegro, Macedonia, Albania, Bosnia and Herzegovina, Slovenia, Croatia and Bulgaria. Local knowledge, global trends and better quality service contribute to UM Beograd holding the pioneer position on the market. “We believe that better science and better art deliver better outcomes to our clients in the media moments that matter most.”