Boostpark is a social media agency based in Cologne. Boostpark offers innovative social media solutions and provides strategy development and implementation as well as performance review. The agency's aim is to optimize – using software-based communication and feedback technologies – the social media presence of its customers and create measurable economic value. With expertise in the areas of business administration, trend research, sociology, IT and social media, Boostpark's management team has developed ways and tools to recruit fans from the respective target groups of companies and interact with them. On this basis, it is possible to increase brand awareness and generate added value as the result of fan involvement.