Design-Business Collaborative and [D+B]c are brands of the Design Business Corporation LLP. We operate everywhere within the intersections of design and business, to build meaningful services and products. The organization is driven by the desire to become larger than the collective summation of its shareholders, mentors, partners and collaborators. The core values of Design-Business Collaborative rest on three measurable pillars – Good Design, Good Business and Sustained Excellence. Good Design – defined by Charles Eames’ definition of the process and measure of good design – in accordance to his diagram and interview. Good Business – defined by profitability in the products, services and enterprises that [D+B]c involves in, without compromising on ethics. Sustained Excellence – defined by a constant qualitative positive delta-change in all the activity that the organization is involved with. This is enforced by sustained self-criticism, and mutual synergies between the stake-holders of [D+B]c.