Jenson Online, Inc. began in 1999. It was started by Steve Jenson with a bread making book he bought for $0.25 (he wanted to make Jalapeno Cheese Bread) and found he could sell the book for much more online! Jenson Online buys books from thrift stores around the country, scans them, and sells them through Amazon. Since 2011, Jenson Online has been in the top 10 of book sellers on Amazon.com as well as in the top 5 of customer approval. In 2019, Jenson Online sold over 2.57 million books worldwide.