Research and practice are clear: The most effective marketing tactic is a delighted customer. Delighted employees make delighted customers. Purpose-fueled branding creates the conditions for both customer and employee delight. We are marketing consultants that help organizations develop cultural and market advantage by connecting their brands to purpose. By aligning your brand with your organization’s purpose, you give both your employees and your customers a unique, compelling and durable reason to choose you rather than your competitors. Purpose-fueled branding is not just for non-profits and B corporations. Purpose-fueled branding is for any organization that 1) employs people and 2) serves people. People yearn for purpose in the work they do and, increasingly, expect the organizations with whom they associate to make a difference while making money. Our unique approach to helping you discover, define and then connect your organization's brand to its essential purpose engages your workforce and gives your customers a compelling reason to choose you … and advocate for you.