TRACAB - Unlocking The DNA of Sports TRACAB is the world leader in creating real-time digital sports data and in turn converting the data into powerful content products for sports fans. Using image processing technology TRACAB is able to capture all movements in a sports arena in real-time. The captured data is packaged into different media products for different platforms such as broadband, broadcast, print and mobile. It is made available to the consumer both in real-time and in post-production. The technology is well proven and is used by several national football leagues and European and international high-level competitions.