Drink to the individuals. To those who get lost in their thoughts and return with souvenirs. To those who break tradition and then refuse to buy it. To those who seek personal enrichment over people’s approval. Drink to those courageous enough to be comfortable in their own skin. GLAD YOU ASKED. IN CASE YOU HAVEN’T FIGURED IT OUT, LONERIDER BOURBON WHISKEY IS NOT FOR YOUR STEREOTYPICAL WHISKEY SNOB. IT’S NOT FOR SIPPING ALONE, IN SILENCE, IN ONE’S STUDY. OR THE KIND OF WHISKEY YOU DUST OFF ON SPECIAL OCCASIONS. LONERIDER IS NOT AN OLD MAN’S DRINK OR A RICH MAN’S DRINK. MAYBE IT’S NOT A MAN’S DRINK AT ALL. DOES THAT ANSWER YOUR QUESTION?