Adcom, one of Pakistan’s largest independent advertising agencies, recently announced its affiliation with Leo Burnett, one of the world’s largest agency networks. With 85 offices and more than 8,000 employees worldwide, Leo Burnett is part of the Publicis Groupe, the world’s third largest communications group. Ever since its inception in 1965 by late S M Akhlaq, Adcom has remained at the forefront of advertising excellence. Adcom today is an ever-evolving legacy of Mr. Akhlaq’s approach to advertising: fusing together cutting-edge advertising ideas and tools with insights gained from the traditions and values which are central to the lives of the Pakistani consumers. Headquartered in Karachi with offices in Lahore and Islamabad, Adcom has a team of over 220 talented employees, each of whom is committed to realising the organisation’s vision of ‘winning hearts with a heroic spirit’. Over the years, its excellence has been recognised through numerous awards, both at national and international forums. Adcom’s current creative portfolio includes Telenor, Samsung, Engro Foods, Atlas Honda, Pak Fan, Qarshi Industries and other local and multi-national brands. For media related services, in Pakistan, Adcom already represents ZenithOptimedia, also part of the Publicis Groupe, and has amongst its client roster: L'Oreal, Samsung, Emaar, OLX, K&N's, Soneri Bank, Qarshi and Honda motorcycles.