The Awoof App was born out of a passion to help people and brands all over the world give back to their users and other people through the use of technological innovation. Over the years, the internet has revolutionized various industries and brought massive wealth accumulation. This increase in wealth has also brought about a widening gap in income equality. Our goal as a company is to empower individuals, brands and non-profits with the technology to extend a helping hand to others, thereby playing a role in solving this global problem of income inequality.