The mission of the Sheth Foundation is to support the academic scholarship, publications, education and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations. The Sheth Foundation additionally provides support to other tax-exempt, publicly-supported organizations that are closely related in purpose or function to one or more of the Recipient Organizations and the activities of which carry out the purposes of one or more of the Primary Supported Organizations. The Sheth Foundation was founded by Dr. Jagdish & Madhu Sheth.