THE SPORTS INDUSTRY has become increasingly complex and Commercial Sports Media is in the market to help extract values for rights holders from different market segments, including sport organizations or media companies. Twenty years ago there were a dozen sports channels worldwide, whereas today you can scroll through your TV guide with many channels popping up on the screen. If you then add the sports content the consumer can find on smart phones, tablets or computers, it is clear that the demand for new business models, to protect and potentially increase media rights values, has never been stronger. Sport and the demand to watch it LIVE has never been more important to the media industry. The partners at Commercial Sports Media have been through this huge development in sport broadcast and rights exploitation and offer a combination of investment banking skills together with more than 50 years collective experience in the sport rights industry. We believe this structure can add further value for rights holders and media companies.