The Alpharetta CVB uses innovative and targeted marketing strategies, along with aggressive sales efforts, to attract overnight visitors to the city. It does this in three key areas: • Increasing the awareness and identity of Alpharetta as a destination for the leisure and individual traveler and raising awareness of the economic importance of the visitor industry to Alpharetta by placing advertisements, writing press releases, utilizing social media and maintaining a technologically advanced website • Employing a variety of sales strategies to increase the number of group room nights booked in Alpharetta’s 30 hotels through attendance at tradeshows, association meetings and conferences as well as sales calls and site visits with event organizers • Providing leadership for the visitor industry, coordinating activities, encouraging marketing activities and partnerships, and projecting an appealing image on behalf