SafeCast Limited is a British-based technology company founded in 2013. The company was created following the grant of a UK patent. GB2498499 and US patent (9,392 302) each entitled “System for providing improved facilities in time-shifted broadcasts”. A summary of the patent is that it ensures inappropriate advertisements are not shown to children or vulnerable people. Cachebox TV Ltd t/a Safecast has been approved by HMRC as an SEIS company. Safecast is a UK Registered Trade Mark belonging to Cachebox TV Limited. SafeCast is a dual-use technology which will seamlessly integrate with the forthcoming BSI Age Verification Standard under the UK Digital Economy Bill. It also enables the TV Watershed to be deployed on all media thereby protecting children and vulnerable people from seeing inappropriate video content. SafeCast achieves this by the inclusion of tags or metadata within video content and automatically processes them in the mobile device, TV set or set top box. The SafeCast technology is protected by granted patents in both the UK (GB2498499) and the USA (9,392 302). The company also has a pending EU patent for its technology and invention. The technology can be used by broadcasters and the public at large to mark-up all kinds of inappropriate video content (pornography, horror and violence) free of charge and only falls within the scope of the patent claims when used in advertising.