grade™. every athlete. extraordinary heights. we are a startup sporting apparel business born in Oakland, California. our mission: be a brand that inspires athletes’ passion to cycling, by creating quality differentiated apparel, embracing the sacrifices and strict discipline inherent to the sport of cycling both on and off the bike. make a difference in the cyclist community, by always giving back and supporting causes that align with our goals. our vision: • bring joy and fun to the sport of cycling on and off the bike. • be responsible and make a difference, helping build a strong and sustainable cycling community. • Customers engagement, always keeping their interests and feedback first in mind.