In 1952 Mr. Natale Ieraci and his wife Natalina started a cash van distribution business, providing customers throughout Victoria with local and imported products. As the company and customer base grew, sons Tony and Alex joined the business. In 1975 the family purchased a warehouse on Brunswick Road allowing for a greater focus on servicing the Melbourne market and a growing interstate distribution business. As business grew an adjoining building was purchased to accommodate an ever growing customer base. With a focus on the growing independent pizza market and the increasing need to supply a shredded cheese product, the decision was made to commission a commercial grating and shredding plant. With three generations, sixteen family members, over seventy employees and a constant growth in new customers, a strategic long term decision was made to purchase a new premise for the operation in Reservoir that would allow the business to grow without limitations.