Simpro is a supplier of materials-handling equipment based in Auckland, New Zealand. Founded in a Mangere garage in 1986, the company manufactures smart lifting solutions, such as Dumpmaster® bin lifters and Crate Wizard™ stackers, which are today sold all around the world. Complementing the manufacturing and export operations, Simpro's retail arm offers a suite of lifting equipment for domestic customers, including EP electric forklifts, Europlast containment systems, and of course the company's own products. A subsidiary, Simpro Asset Management Ltd, provides ancillary financial services. With this diversified business model, united by the ethos of 'Smart Lifting', Simpro continues to grow, evolve, and move forward in its mission: becoming known as a source of the most innovative and efficient handling solutions in the world. Simpro is a family-owned business, registered with the New Zealand Companies Office as Simpro Handling Equipment Ltd, company number 1827916. The registered office is located at 66 Rangi Road, Takanini 2105, Auckland.