China International Beauty Expo is the gateway to China's beauty industry, connecting domestic and international suppliers, buyers, brands, industry influencers and consumers. Since its creation in 1989 as Canton's first Beauty Fair, CIBE's mission is to nurture an innovative, sustainable trading platform and promote international collaborations. CIBE Shanghai is the newest event launched in 2016 with a focus on global beauty trends, complementing the other 4 expos in Guangzhou and Beijing.