FareUpThere is an airline passenger insights company that helps airlines transform feedback into business intelligence that drives growth and increases ancillary revenue. At FareUpThere, we are passionate about capturing the full trip experience and decision making data points of a traveler's journey. We have a mobile app that quantifies air travel accommodations and rewards users for their feedback on flights. The resulting insights allows our travel partners to answer questions across their business. Our goal is to improve the travel experience for the 500M people who fly each year.