XO Private connects the world of luxury travel by bringing together the most sought-after destination connoisseurs, the most creative experience curators, and the most unique hotels and estates — in short, the true Masters of Luxury Travel, and connects them to the finest travel designers from across the globe. Ever since its launch in 2003, XO Private has always set out to be different and refreshingly innovative in many ways. It all started with the idea of connecting luxury travel products with guaranteed affluent travellers. This resulted in the design and production of most luxurious as well as inspiring coffee table books made available only to the most discerning of travellers via a closed network of high-profile corporate lifestyle partners — in absolutely no time, The Private Collection portfolios developed into genuine collector items among the travelling elite. Anticipating the demands of today’s discerning traveller for a complete lifestyle experience, XO Private now brings together the most unique forms of accommodation, incredible experience operators, extraordinary yachting adventures, knowledgeable destination specialists, luxury lifestyle events as well as the coolest must-haves in an incredibly unique online platform.