The motive and driving force behind South African Fashion Week is the ‘Business of Fashion’. We recognise the positive impact that a flourishing fashion design industry can have not only on South Africa’s economy, but in the celebration of the diversity of our indigenous fashion identity. As South Africa’s internationally recognised fashion institution, SAFW has in the past 11 years been a major stimulator of the South African fashion industry. Our platform continues to create awareness of, and a desire for local brands and we believe this will ultimately bridge the gap between our retailers, clothing and textile manufacturers on the one hand and our nascent community of fashion designers on the other, to forge a truly South African fashion culture.