Beauty Heroes is a healthy beauty discovery platform and retailer with the most stringent ingredient standard in beauty. A champion of independent brands, spa industry veteran and Founder, Jeannie Jarnot, disrupted the beauty subscription model in 2014 with Beauty Heroes’ Monthly Beauty Discovery which focuses on one brand at a time, curating their Hero products and delivering full-size products in an intentional and educational format. Beauty Heroes is known for their design and content forward approach to telling meaningful brand stories. Today, their online and Northern California brick & mortar stores stock over 100 of the healthiest beauty, lifestyle, and wellness brands from around the world. Credited with launching the Blue Beauty movement, Beauty Heroes is the destination for plant-positive brands looking to be discovered by their global community of conscious consumers.