Macpac is New Zealand’s original outdoor brand. Founded in Christchurch in 1973, we’ve made it our business to show people that life is better when you’re outside. Today, we are happy when we’re helping people push their boundaries. We’re a socially conscious business, and we operate in a way that is both ethical and sustainable. As a leader in the outdoor retail space, we have a responsibility to protect and preserve our wild places, and we take that responsibility very seriously. When all is said and done, we are adventurers - and our goal is to facilitate adventure for as many people as we possibly can. You can read more about our history, design philosophy, ethics and environmental policies on our website.