Group B Labs was founded on the belief that parents need help. Co-founders and husband-and-wife team, Illi and Olivia Eisner started Group B labs to use their respective expertise to create innovative products that aim to take the hassle out of the daily tasks of parenting. Their first product, neubottle, was inspired by their own frustrations with bottle-feeding, and the fact that nothing existed that met their needs for feeding their own babies whether in the middle of the night or on-the-go. Neubottle, is the most advance baby bottle ever created. It keeps breastmilk or formula cold for hours and then at the push of a button heats it to the perfect feeding temperature in under 2 minutes, without the risk for hotspots or denaturing the vital nutrients of breastmilk. Neubottle works with all popular nipple brands and collects important feeding data that can be transmitted wirelessly to a parent’s mobile device. Having recently been accepted into the Techstars Accelerator, a partnership with The Roux Institute at Northeastern University in Portland, Maine. Illi and Olivia are diligently working to bring this novel product to market and build a company that offers parents a much-needed breather, the relief that comes with knowing “I’ve got this!”, and the confidence to carry on down that crazy, messy, joyfully chaotic path of parenthood.