Prana Dinamika Sejahtera consist of vast reaching media portfolio that has been known as Indonesia’s leading community engagement brands. The portfolio of five brands are Femina, Gadis, Ayahbunda, and UFM. Utilizing a wide variety of platforms such as the Internet, brand activation and the communities, it enables Prana to optimize the potentials of all divisions and create collaborations in any forms. +Indonesia’s leading female community engagement platform +Five brands with different target age demography +Combined of 7,1 million reach The Strength of Prana Dinamika Sejahtera Consist of: Woman Empowerment Purposely to encourage women to have more ways and sophistication to have financial independence. Prana Dinamika Sejahtera empowers modern Indonesian woman through many ways including entrepreneurship by enriching and engage female entrepreneurs with information, businesses, and customers. Lifestyle Be realized through various forms: content, partnership, activation, until movement. The brand portfolio of Prana Dinamika Sejahtera covering all age ranges and SES featuring lifestyle features in the form of editorial and community activation that serve consumers and industry develop into various competitions aimed to capture the best talent in Indonesia Beauty & Wellness An inseparable part of a woman's life in all age ranges and stages of life. Beauty & Wellness is directly related to health and fitness Parenting It is the most important stage in human life. Family became one of the most important DNA of Prana Dinamika Sejahtera. Stages of a woman's life as a mother: getting married, pregnant, giving birth and raising children become a very developed topic and always follow the development of her stages of parenting. Food The Test Kitchen facility becomes one of the proof of Femina seriousness in cultivating widespread related content in various benches and mediums. The content summarizes the various products