The payer and trade landscape is a dynamic environment shaping how brands enter the market and how they are managed throughout their life-cycle. Market Dynamics (MD) is a life sciences consultancy focusing on brand strategy informed by the influence of Payer and Trade channels. Senior leadership brings a depth of experience in pharmaceutical marketing, pharmacy benefit management, business development and strategy consulting. Our teams include cross functional expertise in research, operations, marketing and analytics Our clients range from pre-clinical companies assessing future landscape and potential market value for novel new compounds to the largest global pharmaceutical companies building operations to support long-term brand development. Our focus is, but not limited to… - Brand Strategy - Launch Readiness Planning - Primary Research in Payer and Trade Channels - Program Development and Operations