Eco Market developed a strategy to enter the retail market through “Express” format stores, aiming at developing customer awareness and loyalty. This model brings the services closer to customer needs and encourages continuous purchasing behavior.During the first expansion phase, Eco Market opened circa 1 store in two months and by the end of 2017, it is expects to reach a chain of 25 stores, following the same strategy. The expansion was assisted by strategic suppliers, benefitting from their know-how and interest for long-term collaboration. Due to this fact, the invested volumes in the reconstruction of stores were optimized with a high standard of quality. The approximate value of investment per PoS was circa EUR 207 per m2 (sales area), including overhead costs of general administration offices.