Live Frankly is at the forefront of the new wave of conscious living. Informed and inspirational, our goal is to make people feel empowered and confident their choices will impact change. We use expert journalism to translate the most important sustainability issues for a mainstream audience using a witty, irreverent tone underpinned by the facts. Our aim is to help our readers identify authentic ethical behaviour and make informed choices when wielding their purchasing power. More than a lifestyle guide, we want to help genuinely good businesses to grow by giving them fair access to a marketplace with customers attuned to their missions of style and sustainability. We work with independent brands we trust to help them tell their story to the right audience.