The company is a start up specialized in marketing, offering two services to small-medium merchants and professionals: • a multi-partner loyalty program which allows costumers to collect points, among merchants belonging to different product categories. Points collected can be converted into coupons; • a multi-channel marketing platform which offers merchants: - a tool for effective communication, directly on costumer's smartphones or tablet; - a portfolio of commercial initiatives for different business objectives and product categories; - a periodic reporting on the progress of their business. The marketing platform is unique and covered by an industrial patent. The service is absolutely new and helps companies with their business.