There’s one simple and clear reason why some brands succeed and others fail, some people call it ‘the why’, at Mantra we call it ‘purpose’. Brands with a purpose connect with their audience. They drive change and challenge perceptions. They have fans and followers, and make people feel as though they belong to something. Purpose is the cause that generates movement. Purpose defines who you are, where you are going and the choices you make about how you’re going get there. So come, let us define what it is that makes you authentic and create a campaign that gives you super powers. Mantra Brand House, for brands with a purpose.