Strategic Communication It is as much a Science as it is Art. When you have the right communication approach , you can begin to strategize the dynamics of your messaging effectively at all levels and cut through the layers. Dynamics - The forces or properties that stimulate growth development or change within a system or process. Everything we understand comes from Concepts. Critical Path Thinking prevents Concepts from becoming constraints. In communication, a well thought out and implemented concept presents a powerful and lasting positive impression about your brand and why it matters to your target demographics.