Aspirational and plastic advertising have traditionally explored our fear of not being good enough. This fear has made us feel insecure and made us believe that having flaws is not ok. It stopped us from living to our full potential and made us start a never-ending pursuit to fit unreal standards. This ends with Sonder People. We believe that each one’s existence has its own purpose, and there is no need to live life by other people standards. We believe that what makes us different is what makes us special, unique, one of a kind. We believe that every single person has a unique spark, which is not something to hide but to light up and set the world on fire. It’s our mission to help build a future where advertising will not make us aspire to be like others, but inspire us to become the best version of ourselves. We’re doing it by helping brands making authentic people the stars in their commercials. Advertising has to be made by authentic people, that add us real value. With people that don’t make us feel insecure, but make us fight for a unique and meaningful life. With people living life on their own terms, showing us that we can also sculpt our own singular path. We’re striving for a world with advertising made by authentic people, for a more genuine world. Join the movement. #IAmSonder